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Marketing Operations Manager – New York, NY

Location:

New York, NY

Overview
Yodle was just named the fastest-growing, locally-focused online advertising company by Borrell Associates for the second year in a row. Recently featured in the New York Post as one of NY’s fastest growing companies. Yodle was tapped as one of the Top 50 World’s Most Valuable Internet Startups amongst the ranks of Craigslist, Twitter and GoDaddy. If you are smart, hard working, motivated, and entrepreneurial Yodle is a once in a lifetime opportunity!

The Area: Marketing Operations
Yodle's Marketing Operations Team is a small group of marketing professionals who work within the Product department. Our work involves the strategic research, development and maintenance of marketing best practices through different distributions (e.g., SEM, SEO, etc.) as well as the management of marketing operational efficiency and effectiveness. Our team works with groups across Yodle (Sales, Client Services, Product Management, Optimization) to facilitate the best possible marketing solutions for our small business clients. Some recent projects include formulation of an optimal taxonomy for our SEM campaigns as well as the research, development and execution of a centralized ad-copy system to measure and improve performance. The team works in a fast-paced, dynamic environment filled with opportunities for both personal and professional development. Most importantly, we have fun doing what we do!

The Role: Marketing Operations Manager
We are currently seeking a talented Marketing Operations Manager. The ideal candidate will have experience with Internet Marketing preferably in the local advertising space. He/she must be the consummate team player and feel comfortable with the dynamic pace of an Internet startup. The candidate should attack marketing problems from an analytical perspective and be comfortable working with in-house technology platforms and various data sets to test different hypotheses. The ability to communicate/coordinate clearly and effectively is an absolute must.

This position reports to the Director of Optimization.

Responsibilities
• Hypothesize and execute marketing tests including A/B testing, multivariate testing, etc.
• Analysis of key SEM and non-SEM metrics in driving marketing best practices innovation.
• Optimization of under-performing client marketing campaigns
• Interact with cross-functional teams in executing and enforcing best practices.
• Liaise with Client Services and Sales teams in prospecting new segment and services offerings.

Qualifications
• 1-4 years of experience working in the internet advertising industry – experience in the local space is preferred.
• Technology-savvy, resourceful and a quick learner: must be able to grasp subtle concepts and communicate them to others in a concise and precise manner.
• Excellent communication skills and the ability to thrive in a team-oriented environment.
• Proven ability to work with cross-functional teams in a dynamic fast-paced environment.
• Self-motivated, have a positive attitude and demonstrated ability to work independently.
• Must be able to think outside-the-box and provide practical solutions to real-world problems.
• Experience with Microsoft Excel required – knowledge of SQL would be ideal.
• BA/BS from a 4-year university is required – course of study in an analytical discipline (e.g., Economics, Psychology, Computer Science) is preferred.

Compensation
What we offer:
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Attractive Stock Option Plan
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
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