< Back to careers listing

Director of Creative Production

Location:

New York, NY

Overview
• Are you a seasoned online advertising pro with a great eye for user centered web design?

• More importantly are you proficient with online marketing best practices and enjoy mentoring a talented web production team?

If you said YES! Yodle, a leading provider of local search advertising and online lead generation services to small businesses continues to grow and we are actively recruiting a Director of Creative Production.

Based out of our Manhattan office, this is a unique opportunity for you to create compelling user centered web based designs with an emphasis on a call to action, conversion generation and landing page optimization for lead generation. This position will provide unique hands-on management experience to mentor our production team, valuable exposure to consumer needs and behavior, and experience in design best practices across a variety of industries and geographies.

Reporting to our President, this is a newly created position to support the huge growth at Yodle and offers a unique opportunity for the right candidate. This position supports the advertising needs of both Yodle and the thousands of merchants (advertisers) in the Yodle Advertising Network.

Responsibilities
• Perform A/B testing and multivariate testing.
• Improve conversion yields.
• Write persuasive copy and maintaining a supply of fresh, elegant web templates for dozens of industries and thousands of advertisers across the US.
• Project manage the design and content development of web templates and other interactive promotions such as e-mails, banner ads, and Yodle adverPage web properties
• Design wireframes for new web templates and guide junior staff with their own designs
• Improve conversion architecture and design for existing templates and phase/swap out poor performing design layouts
• Quickly pick up design best practices and call-to-actions for different industries
• Work with and manage in-house design staff and external consultants including, graphic designers, CSS/HTML programmers and copywriters
• Collaborate with client implementation and account management teams to ensure their accounts are successful
• Work with and make recommendations to product development on ways to improve Yodle’s Content Management System
• Design and test new website media-types such as coupons, offers, video ads, blog pages,
• Become an expert in Yodle’s products and services so you can quickly and confidently recommend areas of improvement and opportunity

Qualifications:
• Experience performing landing page optimization for lead generation.
• Strong direct marketing, A/B testing, offer testing background
• Experience in persuasive online copywriting to drive action ability to direct copywriters
• Proven mentoring and team building/coaching skills of a web production team to provide clear creative direction and inspiration
• Strong technical and user centered design skills with demonstrated success in past projects
• In-depth experience in developing web based creative solutions and online advertising campaigns.
• Excellent written and oral communication skills
• Knowledge of Visio or Omnigraffle for purposes of mockups/wireframes persuasive online copywriting skills that drive action (or the ability to direct copywriters in this manner
• Experience / Knowledge of HTML, CSS
• Bachelor’s degree or higher in Marketing, Fine Arts or Graphic design

Compensation
What we offer to you:
• An opportunity to further enhance your skills and refine your talent.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Great work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with smart people and learn a lot about one of the fastest growing industries.

To apply here’s what to do:
1. Write a cover letter and let us know why you are the right person for the job.
2. Email your resume to Please reference, “DCP” in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national rollout that will grow our client base from 1000 to 5,000. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $2 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

EOE


< Back to careers listing