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Director, Search Marketing – New York, NY

Location:

New York, NY

Overview
Do you want to have a direct effect on the future success of a fast growing company? One that is experiencing 135% year over year growth in the fastest growing industry on the web?

If you have the talent and dedication to strive for excellence while also taking initiative in your respective position…Yodle is looking for you.

Yodle is seeking a high energy and talented Director Search Marketing to join our fast growing New York Office. Our ideal candidate will have extensive experience managing PPC advertising and understands all the drivers of performance. The primary goal of this position is to utilize SEM best practices to increase the # of leads and drive down the cost per lead (CPL) for Yodle’s >5000 small business partners.

Responsibilities
• Manage a team of internet marketing professionals to research, develop, execute and scale internet marketing best practices across Yodle
• Work with Yodle’s Product Strategy/Management teams to facilitate appropriate technology build-out in supporting and scaling best practices
• Liaise with all parts of the Yodle team (Sales, Client Services, etc.) to maintain robust and efficient daily cross-functional operations
• Manage relationships with relevant distribution partners in addressing key performance metrics as well as strategic development opportunities
• Hands-on data analysis, diagnosis and optimization of SEM campaigns through Yodle’s in-house technology platforms

Qualifications:
• 4-7 years of hands on experience in Search Engine Advertising, including Google, Yahoo, Bing, etc.
• Experience with optimizing Search Engine Marketing campaigns through ad copy, campaign structure (taxonomy), geo targeting, keyword, match type, and landing page optimization.
• Superior analytical skills
• Ability to communicate in a concise and precise manner is an absolute must
• Ability to manage partners and a team
• Ability to work in a fast paced environment
• Ability to research and stay ahead of industry trends
• Exceptional project management skills
• Proficiency in Microsoft Excel required – SQL experience recommended
• Experience with SEM Resellers, and 3rd party bid optimization tools, a plus
• Bachelor’s degree within a business related or communications field is required

Compensation
What we offer to you:
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries

About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
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