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Vice-President B2C Marketing
New York, NY
Job Overview
Working at Yodle means being a part of something big. Our employees are a fundamental part of Yodle’s success. We are committed to hiring amazing people that are hungry to revolutionize the industry. Yodle is one of the fastest growing companies in the industry as recognized by INC 500 and American Business Awards. We reward hard work and offer a tremendous opportunity for career advancement. We offer daily breakfast, coffee, a fun and supportive work environment, and excellent benefits. Oh, and did we mention, we wrote the book on Local Online Advertising? Literally.
The Vice President of B2C Marketing reports to Chief Product and Marketing Officer Louis Gagnon (ex SVP at Monster) and is a member of the company’s executive team. S/he will be a strategic thinker who has a deep understanding of online media, social media, SEM, SEO, lead generation, and landing page optimization. The Vice President of B2C Marketing will be responsible for the optimal deployment of $100M+ of online marketing spend across 70,000 campaigns. S/he will ensure that we invest the marketing dollars of our clients as effectively as possible and that we understand the conditions for our products to succeed in delivering clicks and phone calls/leads to our clients.
Responsibilities
The Vice President of B2C Marketing will possess strong analytical capabilities and be responsible for driving all consumer marketing efforts. Primary functions include:
• Manage and work with a team of 17 analytical marketing professionals to research and develop online marketing best practices through rigorous data-driven insights
• Optimize customer’s web sites templates
• Design vertical strategies for content and copy
• Campaign analytics and optimization for all of our products
o SEM
o Display
o SEO
• Work with Yodle’s Product Strategy/Management teams to facilitate appropriate technology build-out in supporting and scaling online marketing best practices through automation.
• Provide goals and vision for our Algorithmic bidding optimization team
• Lead media partnerships/buying for PPC, Display, mobile and social
• Lead new media channel testing and optimization for PPC and Display
• Supervise and optimize listing distribution partnerships
• Play a key role in developing a culture of Excellence and Accountability with direct team and the entire organization
Qualifications
• At least 7 years experience in comparable industries (e commerce, online marketing)
• Demonstrated personal track record of success in building large audiences through online direct marketing including use of banner, search, affiliate, email and co-reg as marketing channels.
• Strong track record of building and hiring a world-class marketing team
• Hands on experience building, optimizing and executing online marketing campaigns
• Hands-on experience with SEM (e.g., Google Adwords) preferred – experience with other online advertising channels (SEO, Display, Social Media) is an additional plus
• Superior analytical skills – must have prior hands-on experience working with large data sets
• Communicates complex data-driven findings in both a concise and precise manner
• A successful track record in building, growing and managing dynamic teams
• Ability to research and stay ahead of online media industry trends
• Exceptional project management skills and ability to juggle multiple tasks
• Charismatic leader with ability to create a positive work environment, further Yodle’s unique and open culture and be a motivator for the team and the entire organization
• Proficiency in Microsoft Excel required
• MBA, MSc in business or a quantitative discipline is preferred
You should apply for this role if:
• You want to manage a $100M marketing budget across 70,000 campaigns in a highly automated, data driven way
• You are comfortable working directly with a product & technology team to implement technology driven solutions to marketing problems
• You have always wanted to have a team of statisticians and algorithm developers reporting to you to use model based approach to marketing spend
• You love making decisions based on data and love diving into the data in order to optimize marketing ROI.
Benefits
What we offer to you:
• Competitive base
• Tuition assistance
• Health/Dental benefits, 401 (K) plan
• A once in a lifetime opportunity to pioneer the fastest growing segment of online advertising, and to continue to grow a business at 100% a year
• An opportunity to define the last frontier on the Internet (local)
• Ability to work with a smart, passionate, innovative team of entrepreneurs
• Highly competitive compensation including stock options
About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
