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Senior Marketing Manager
New York, NY
Job Overview
Working at Yodle means being a part of something big. Our employees are a fundamental part of Yodle’s success. We are committed to hiring amazing people that are hungry to revolutionize the industry. Yodle is one of the fastest growing companies in the industry as recognized by INC 500 and American Business Awards. We reward hard work and offer a tremendous opportunity for career advancement. We offer daily breakfast, coffee, a fun and supportive work environment, and excellent benefits. Oh, and did we mention, we wrote the book on Local Online Advertising? Literally.
Yodle is seeking a talented and versatile marketing professional to join our world class marketing team in our New York Office as Senior Marketing Manager. This individual will be equal parts creative thinker and analytically driven business person who will lead our marketing department’s efforts to identify, execute, and scale lead generation channels that target small businesses.
The ideal candidate for this highly strategic role will be an execution-oriented marketer with strong business acumen, experience effectively managing direct reports, and a proven track record of leadership.
Responsibilities
• Aggressively explore, test, and scale new online and offline marketing channels to generate leads of small businesses interested in online marketing
• Manage portfolio of existing lead generation channels including budgeting, logistical execution, campaign tracking, and post campaign analysis
• Develop creative, messaging, and offer tests to optimize marketing efforts
• Stay abreast of industry trends, competitors, and marketing best practices
• Develop and present quarterly and annual plans to senior management
• Work with sales department to elicit feedback used to optimize lead generation channels
• Directly manage 1-2 reports
Qualifications
• 4+ years of marketing experience, with at least a portion of that experience being direct response oriented
• 2+ years of experience managing direct reports
• Working knowledge of both online and offline marketing channels including direct mail, SEM, online display, and SEO
• Strong quantitative thinker with the ability to create complex models to support business cases
• Entrepreneurial, take-charge attitude
• Ability to work with limited direction to satisfy high level business objectives
• Strong verbal and written communication skills
• Strong organizational skills
• Experience marketing to small business is preferred
• Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.)
• Bachelor’s degree required
Benefits
• Competitive base
• Tuition assistance
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries
About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
