Search Marketing Analyst
Scottsdale, AZ
Job Overview
Working at Yodle means being a part of something big. Our employees are a fundamental part of Yodle’s success. We are committed to hiring amazing people that are hungry to revolutionize the industry. Yodle is one of the fastest growing companies in the industry as recognized by INC 500 and American Business Awards. We reward hard work and offer a tremendous opportunity for career advancement. We offer daily breakfast, coffee, a fun and supportive work environment, and excellent benefits. Oh, and did we mention, we wrote the book on Local Online Advertising? Literally.
We are seeking a talented Search Marketing Analyst within our Client Services Department. This is a unique opportunity to gain hands on online advertising experience by managing campaigns for cutting edge search marketing solutions and having a direct impact on account performance.
Responsibilities
• Manage new client campaign setup and QA test for errors against a high volume queue
• Improve paid search campaigns through optimization and troubleshooting with Google, Yahoo!, Bing, Ask, and others
• Partner with Search Marketing Consultants to recognize areas of client’s website that can be improved for conversion
• Identify proper landing pages, research/develop keywords and create titles and description
• Keep abreast of latest industry products, services, information and trends
Qualifications
• 1-3 years of search marketing (SEM, SEO, PPC, etc.) specific hands on experience, including both campaign modifications and analysis
• Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
• Strong interpersonal written and verbal communication skills
• Certified Google Advertising Professional is a strong plus
• Bachelor’s degree preferred
Benefits
• Competitive base
• Tuition assistance
• Health/dental benefits, 401 (k) plan
• Great work environment - we have fun!
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries
About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
