Online Content Manager

Scottsdale, AZ

Job Overview

Do you want to be part of a dynamic, fast paced, high growth startup? Be part of a company in one of the hottest industries and experiencing 700% year over year growth? A position where you will have an opportunity to leverage your project management and editorial skills to build leading local business websites and enhance their online presence?

This role will report to the Director of Web Development and will be charged with managing our Expert Author Program, which consists of engaging internal and external writers to interview Yodle clients about their businesses and expertise, and then publish articles on their behalf to various online outlets to enhance their online presence. This role will manage a small team of internal and external writers while working closely with senior leadership to develop Yodle’s content strategy.

Additionally, you will manage and execute upon a predetermined on-page and off-page Search Engine Optimization (SEO) strategy on major search engines such as Google, Yahoo! and Bing to enhance our client’s online presence while ensuring that key milestones and initiatives are delivered on time with the highest level of quality.

Responsibilities

• Manage a team of internal and external writers to acquire and distribute content
• Work with leadership to define content acquisition strategy, tactics, roadmap and milestones
• Optimize content plan based on SEO best practices, response rates, etc.
• Work with the SEO team to track and assess search engine indexing and rankings, identify keyword and topic opportunities, etc.
• Edit content for quality and fit with business objectives and Yodle best practices

Qualifications

• 4+ years experience in a project management and people management role
• 4+ years experience editing content for web properties for direct response
• SEO and direct response editing experience for small to medium sized businesses a MUST
• Ability to manage multiple complex projects at the same time with varying deadlines
• Excellent attention to detail
• Excellent data analysis skills
• Excellent writing and organizational skills
• Ability to work in a fast-paced environment and effectively communicate project statuses and goals across Yodle departments as well as your own team
• Proficiency with MS Office
• Proficiency with WordPress
• Knowledge of AP style
• Bachelor’s degree required
• Experience with HTML/CSS a BIG plus!

Benefits

What we offer to you:
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries

About Yodle

Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.