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National Marketing Manager
New York, NY
Job Overview
Working at Yodle means being a part of something big. Our employees are a fundamental part of Yodle’s success. We are committed to hiring amazing people that are hungry to revolutionize the industry. Yodle is one of the fastest growing companies in the industry as recognized by INC 500 and American Business Awards. We reward hard work and offer a tremendous opportunity for career advancement. We offer daily breakfast, coffee, a fun and supportive work environment, and excellent benefits. Oh, and did we mention, we wrote the book on Local Online Advertising? Literally.
As National Marketing Manager you’ll be responsible for building out and implementing the marketing support infrastructure for Yodle’s fast-growing National Sales Team. This support will include the creation of sales collateral as well as the planning and execution of strategic marketing initiatives to help the National Sales Team generate qualified leads.
The ideal candidate will be an execution-oriented marketing professional with strong business acumen and the ability to communicate and work effectively across departments.
Responsibilities
• Develop lead generation marketing plans leveraging online and offline channels to support national sales team
• Execute plans including budgeting, creative execution, campaign tracking, and post campaign analysis
• Target key decision makers in large franchise and manufacturer organizations using innovative marketing tactics
• Aggressively test and roll out new marketing initiatives
• Work with national sales team and product marketing function to prioritize and create various pieces of sales collateral
• Collaborate with partners and franchise customers to plan and execute joint marketing initiatives
• Stay abreast of industry trends, competitors, and marketing best practices
• Act as the primary liaison between national sales team and marketing department
Qualifications
• 3+ years of marketing experience
• Experience managing a variety of online and offline marketing channels
• Creative thinker with the ability to come up with “out of the box” marketing initiatives
• Entrepreneurial, take-charge attitude
• Leader with the ability to work well across departments
• Extremely adept interpersonal and verbal communication skills
• Excellent writer
• Comfortable with quantitative analysis
• Strong ability to prioritize and meet deadlines
• Strong organizational skills
• Experience supporting enterprise sales team is preferred
• Experience marketing to franchises is a plus
• Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.)
• Bachelor’s degree required
Benefits
• Competitive base
• Tuition assistance
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries
About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
