Marketing Operations Specialist
New York, NY
Job Overview
Yodle, a leading provider of local search advertising and online lead generation services to small and medium businesses, is seeking a smart, self-motivated, pay-per-click ad copy writer to join the Marketing Operations team. This role will assist the Marketing Operations Manager with the development of a centralized pay-per-click taxonomy and ad copy system. He/She will be responsible for writing a large volume of ad copy for a diverse range of service industries as well as helping to re-organize a vast global keyword portfolio. The ideal candidate will have experience managing PPC advertising campaigns and will be familiar with ad copy writing. He/She must feel comfortable working in a fast paced, dynamic environment, should have a positive attitude, and a demonstrated ability to work independently.
Responsibilities
• Write ad copy that effectively communicates the service value, incorporates the correct keywords, and adheres to a set of editorial guidelines
• Utilize in-house technology platforms for ad copy generation while documenting progress and meeting deadlines
• Assist in the maintenance, creation and strategic re-organization of global taxonomy.
Qualifications
• 1 years of experience with PPC campaigns preferred
• Ability to work in a fast paced environment and meet tight deadlines
• Ability to work independently, execute quickly and move to the next task
• Must be able to deliver high quantity/high quality output on a daily basis
• Bachelor degree from a 4-year university is required
Benefits
• Salary Position with Benefits
• An opportunity to further enhance your skills and refine your talent
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries
About Yodle
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
