Director of Product Marketing

New York, NY

Job Overview

Do you want to have a direct impact on one of the fastest growing companies experiencing 135% year over year growth in the fastest growing industry on the web? Are you interested in taking part in solving a $100B problem by helping millions of SMBs succeed in their local markets? Are you excited about leveraging data, technology, and marketing expertise to do so?

If you have the talent and dedication to strive for excellence while also taking initiative in your respective position…Yodle is looking for you.

As Director of Product Marketing at Yodle, you will be responsible for launching a suite of online marketing products and services geared towards helping local businesses acquire and retain customers without them having to invest significant time and money to do so.

The ideal person will have strong business acumen and a passion for understanding markets. As a Director, you will own product marketing, work cross-functionally, and collaborate with a team of Product Managers in their effort to establish business cases and best practices.

Responsibilities

• Lead Yodle’s customer-centric efforts by developing methodologies and best practices to gather and analyze market and customer information.
• Expand on and build a segmentation strategy.
• Lead pricing models initiatives.
• Support product managers in their efforts to create sound business cases.
• Become a subject-matter expert of our buyers and our competition.
• Develop product positioning and messaging that differentiates our products from the market and scales them over time.
• Communicate the value proposition of our products to our sales team and develop the tools that support the selling process.
• Plan the launch of all products and releases and manage the cross-functional implementation of the plan.
• Develop strategies and manage marketing programs that drive demand for our products

Qualifications:
• 5+ years of Internet/Software product marketing experience
• Proficient with market, business, and customer data analysis
• Analytical and creative mind
• Strong track-record in developing successful marketing plans
• Ability to work in a fast paced environment
• Ability to work on multiple projects with varying deadlines
• Management experience preferred but not required
• Excellent verbal, written, interpersonal, and organizational communication skills
• Proficiency with Excel, PowerPoint
• Bachelor’s in business or marketing

Benefits

What we offer to you:
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries

About Yodle
Yodle is a Bessemer Ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.

Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.