This is a continuation of Yodle's interview with Aztec Solar's David Rarrick.

When and why did your team decide to work in the solar industry?

It was three years ago that I decided to work in the solar industry.  It’s just a matter of seeing an opportunity.  The world’s always going to have an appetite for oil.  There are so many products that come from oil, besides gasoline.  Anything made with plastic has to do with oil.  It just came to the owners that they had to do something different, to expand their markets.  They saw that the need…

Yesterday, a $42 billion jobs bill passed that is aimed at relieving credit stress for small businesses across the country.  Supporters say the bill could create 500,000 jobs within the small business community.

The bill would authorize $30 billion in funding, including $12 billion in tax breaks, to be managed by the Treasury Department.  The idea behind the legislation is to provide community banks with a flow of capital since they are the financial institutions largely responsible for lending to the small business community.  The banks will give much needed capital and generous tax write-offs to Main Street. 

What…

Let’s get this out of the way right up front: direct mail works.

That’s right – I work in the marketing department of one of the leading local online advertising companies and I’m telling you as a local business owner that sending postcards or letters via good old fashioned snail mail can be very effective in helping you get more customers for your local business. 

There are a lot of “direct mail haters” out there who scoff at DM as being an antiquated and ineffective form of advertising, but pay them no heed. Like I said: direct mail works. 

I…

Yodle recently sat down with David Rarrick, Executive Vice President of Aztec Solar Power. This two part Q&A will cover everything from running a small business, marketing pitfalls, and solar energy to the Pittsburg Steelers!!  Have a question for David about anything covered? Please leave your comments below.

(photo: David and family)

PART 1 (check back for part 2 next week)

What is your role within Aztec Solar? I’m the Executive Vice President, and I oversee the finance, sales and new product development. 

What did you do before Aztec Solar?  I worked in the financial world for ten…

We hope you had a great weekend! This is our first ever video blog post and we are proud to share it with you. This post covers a Yodle Tipster on public relations for small businesses. Selling your story to the media to get coverage of the great work you do is very challenging. Hopefully the tips in this post will put you on the right track. Enjoy!