A website you can be proud of
As the saying goes, “you never get a second chance to make a first impression.” That’s especially true online where your competitors are always just a click away. That’s why it’s so important to have a professionally designed website that creates trust with your potential customers, presents your brand in a positive light, and turns online visits into offline customers.
Affordable
When you work with Yodle, “professional” doesn’t mean “expensive.” Whether it’s creating a customized website for your business from one of our hundreds of attractive templates, building a site completely from scratch, or creating an online video for your site, our marketing experts design solutions to fit your business’s needs – all at a fraction of the price you’ll find elsewhere.
View your results and provide feedback
When you advertise across Yodle’s network of sites with the Quick Results Package, not only are you able to track the number of phone calls your advertisements are generating, but you can actually listen to each call via the Yodle “Contact Manager” – allowing you to verify the quality of leads we’re generating for you and monitor how your staff is handling inbound inquiries.
Rate your calls for better results
Additionally, at the click of your mouse you can rate your calls so that our proprietary bidding software, ClickRank™ can help you get more of the types of phone calls you want, and less of the type you don’t.
Never miss a call
According to a FastCall411 survey, 87% of consumers say that availability is an important factor when hiring a local business, but a staggering two out of three calls to local businesses go unanswered.
Get the most out of
your investment
While nothing can replicate you or your staff answering your business’s phone directly, when you can’t get to the phone, Yodle’s call answering service is a great way to prevent potential new customers from hanging up so you have the best possible chance of turning them into new business later.
Leverage our real-time dashboard
Yodle’s user-friendly dashboard provides all the information you need to track your performance and review how your investment in online advertising is paying off. At a glance, you can monitor traffic to your website and understand all the work that Yodle is doing to constantly improve your performance.
Transparent advertising
When you opt for the Quick Results Package you’ll also be able to view your real-time advertising spend across various sites and the clicks, calls and emails that your investment is generating. In addition to simply being able to view or listen to those calls and inquiries, our “ROI Calculator” lets you track how much revenue you are generating so that you know how your investment in Yodle is paying off.
Trained experts to deliver results
Yodle prides itself on its industry-leading, cutting-edge technology, and we believe that great service is critical to leveraging all that technology to deliver online advertising success. We provide a dedicated expert who leverages our technology for your business and answers any questions you have along the way. Your consultant gets to know the details of your business – like specials you are running or the services you’d prefer to advertise – allowing them to better manage your campaign.
You are getting a team
Your marketing specialist also calls on an entire team of advertising optimization experts who work tirelessly behind the scenes to deliver the maximum possible performance for your account. Expertise that covers all aspects of your campaign including: ad copy, website design, SEO & paid search best practices, industry experience, etc.
Keep your content fresh
When you use the Yodle dashboard to publish updates to social networks like Facebook and Twitter, we automatically and simultaneously add the updates to a feed on your website. You’ll have a dedicated page on your site that updates your visitors on any news or promotions for your services.
Search engines like fresh content too
These updates drive customer engagement and keep your website content fresh, which in turn helps your organic rankings on the top search engines. Your business is dynamic and your website should be too.
"Like" your way to social success
With well over 500 million users and hundreds of billions of page views per month, Facebook has quickly become by far the world’s most trafficked website, and it’s become an important tool for communicating with existing and potential clients.
Yodle connects to Facebook
Yodle’s dashboard enables easy publishing of updates, deals, and specials directly to your Facebook profile – all while simultaneously publishing the changes to your website. Customer communication made easy!
"Tweet" your way to social success
Every day nearly 300,000 people join the Twitter micro-blogging phenomenon. And, over time Twitter has become much more than a way to stay in touch with what’s going on with celebrities or your friends. Twitter is now a great place for local business owners to deliver real-time information like updates and daily deals.
Yodle connects to Twitter
Yodle makes this process easy by integrating Twitter messaging (tweeting) into the convenient Yodle dashboard to enable automatic cross-posting to both Twitter and your website.
Go beyond the search engines
Search engines may be the primary method potential new customers will find you online, but through our Local Advertising Network, Quick Results Package customers have access to a wide array of other advertising outlets. These include directory, local, and Yellow Pages sites and can in aggregate provide a large amount of quality and cost-efficient traffic.
Continuously testing new sites
We are constantly testing and adding new sites to our network to capture as much of the traffic seeking local services on the web as possible. New sites mean more leads at a lower cost for your business.
Your online strategy needs maps
More and more, top search engines are prominently integrating a map section into their Search Engine Results Pages, making optimizing your business’s maps presence increasingly important to your overall success online.
How we do it...
As part of both our Long Term Growth Package and Complete Package, we’ll maximize your business’s maps visibility by:
- Claiming your Places Page on Google® and local listings across Yahoo!® and Bing™
- Building a rich business profile with details of your services and contact information
- Maintaining up-to-date listings of your business on a wide range of local sites
Get more calls and emails
Advertising in the sponsored section of search engine results is one of the fastest and most measurable methods for growing a wide presence online for your business, and it is an important element of the Quick Results Package. Yodle has strategic partnerships with all the major search engines, including Google®, Yahoo!®, Bing™, AOL®, and Ask.com®. In aggregate, our partners make up more than 90% of all search traffic.
Full service campaign management
Our robust sponsored advertising offering includes everything from keyword portfolio creation and ad copy writing to setting your geo targeting parameters and modifiers. We optimize your media budget with our proprietary ClickRank™ bidding software to reduce your click costs and to maximize the number of qualified phone calls and emails that your advertising investment generates.
Drive traffic & build your
online brand
Prominent placement in the organic section of the search engines is the foundation of a strong online presence and is a critical component of both the Long Term Growth Package and Complete Package . Yodle has developed an in-depth Search Engine Optimization Plan to improve your site’s search rankings at an affordable cost.
Optimization techniques
We make sure your site has all the necessary components to rank for the keywords important for your business, and we execute the “off-page” tasks – like driving quality inbound links to your site – that the search engines also factor into rankings.
Your one-stop website shop
Yodle is a one stop shop for your online advertising basics. Selecting a domain for your website is usually one of the first and often one of the most important online advertising decisions you will make. Your domain can have a big impact on how potential customers view your business as well as how search engines rank your site.
Only one password to remember
When you create a site with Yodle, we’ll help you pick a domain that’s perfect for your business, take care of all your hosting needs, provide you with an email account branded to your business domain and much more. Say ‘goodbye’ to the hassle of working with multiple vendors to get online!
Copy that compels
The text or “copy” on your website is a key element of both the Long Term Growth Package and Complete Package . It is important for two reasons:
1. It tells your potential customers about your services and persuades them to become your actual customers
2. It is one of the factors search engines use to determine what your site is about and how it should be ranked in the results pages
Expertise
Yodle’s professional writers are experts at crafting website copy that simultaneously achieves both of these goals in a manner that is still unique and authentic to your business. The first step in this process is a personal consultation that allows us to better understand your services and competitive differentiators.
Assess your Yodle campaign
Legendary ad exec David Ogilvy once opined on the difficulties of measuring advertising success saying, “I know that half my advertising works, I just don’t know which half.” Today though, one of the best attributes of online advertising for local businesses is that it is so measurable. You have 24/7 access to a powerful dashboard that tracks and measures your online presence and shows you the flow of web traffic, phone calls and emails that you’re getting from your investment in Yodle’s services.
We are just one call away...
Of course, all this data can be overwhelming or even confusing. So, your personal account manager is always available to answer any questions you have about your campaign performance or what something in the Yodle dashboard means to your business. You’ll even get access to our call answering service to ensure you are not missing out on any new customer opportunities.
Tap into the power of social
As popularity of social media and review sites across the web has exploded, developing your business’s online presence requires more than having a website and driving traffic to it. Real customer engagement through sites like Facebook and Twitter is an important ingredient of every business’s overall online marketing strategy.
One click publishes to multiple sites
When you work with Yodle, you’ll have the capability to easily publish and disseminate information to social media sites as well as your own website – all from one convenient place. Yodle will also create content for you like professionally written articles and provide expert advice and guidance to harness this new trend.
We get you found
Having a website and not driving traffic to it is like creating a direct mail postcard and never sending it out. Your website, however great it may look, is only useful if people actually see it. Lucky for you, we’re experts at getting your site found cost effectively – and not just by anybody, but by people actually looking for your services.
Advertising snapshot...
Search engines are a common destination for consumers looking for local services online, and that’s why we maximize your presence on sites like Google, Yahoo, and Bing – on the organic, paid and maps sections. But search engines provide only half the leads for most of our campaigns, which is why we also get you found on a local advertising network of over 75 other search, directory, and local sites that provide quality and cost-effective traffic to your website.
Your online advertising starts here.
Your website is your virtual storefront, and it’s the biggest factor in determining your success and defining your brand online. When Yodle creates a website for your business you can rest assured that you’re working with a company who has helped tens of thousands of local businesses create professional looking sites.
Website snapshot...
We start by providing you with all of the website essentials including a domain and hosting services. We then create a professionally designed and search engine friendly website that maximizes the number of visitors that turn into phone calls or email. We add compelling website copy that features descriptions of your services and keyword rich content for search engine relevancy. Finally, we ensure timely site updates, so your site always matches your changing business.
Build your credibility and your organic rankings
Both our Long Term Growth Package and Complete Package includes our Expert Authors Program. Our professional writers – trained to write for search engines - generate several articles about the services your business provides based on a thirty minute interview they conduct with you.
Search engines like articles too
Yodle then syndicates these articles to a variety of article sites that link back to your site. These links help your site’s presence in the organic section of the search engines and increase your credibility as an industry expert. Yodle also syndicates the articles to your social network accounts and website to maximize their reach.
Updates at the speed of
your business
Your business is always changing. Maybe one month you are running a special promotion to take advantage of seasonality in your industry… Perhaps you start offering a new service to your customers… Bottom line: when your business changes, your website needs to change with it.
No hassle
While other website providers try to nickel and dime you for every minor change or update you need to make to your site, we know that site updates are a necessary and expected part of doing business online. Simply give your personal account manager a call or email, and we’ll deliver site changes quickly. No hassle. No cost. No problem.
